Flipkart co-founder Binny Bansal has launched a new tech-driven startup, Opptra, marking his return to entrepreneurship. While the company is still in stealth mode, it is expected to focus on supply chain optimization, digital commerce, and retail innovation. To lead key verticals, Ranjit Babu, a former Amazon India executive and ex-CEO of Cloudtail, has been appointed as the CEO for Opptra’s electronics and general merchandise division. With extensive experience in e-commerce and supply chain management, Babu is expected to play a crucial role in shaping Oprah’s business strategy. Since stepping away from Flipkart, Bansal has been actively investing in and mentoring startups, and Opptra is seen as his latest major venture. The company is likely to leverage AI, automation, and data analytics to address inefficiencies in the retail and logistics ecosystem. More details about Opptra’s operations, funding, and expansion plans are expected in the coming months.-AirMedia Broadcast
