India’s Subscription Video-on-Demand (SVoD) market is set to witness a 30% growth by 2027, fueled by the increasing trend of OTT bundling, according to the latest EY report.
Leading platforms like JioCinema and Disney+ Hotstar are expected to play a pivotal role in this expansion, leveraging their vast film libraries, exclusive web series, and premium sports content to attract new subscribers. The bundling of multiple OTT services with telecom plans, broadband subscriptions, and digital ecosystems is creating affordable entertainment packages, making premium content more accessible to a wider audience.
The report highlights that the demand for regional content, coupled with the rise of smart TVs and high-speed internet penetration, will further accelerate India’s digital streaming boom. As competition intensifies, streaming platforms are likely to invest more in original productions and sports broadcasting rights to retain their market share.
With this momentum, India’s OTT sector is poised to reshape the entertainment industry, making premium digital content an essential part of consumers’ daily lives.-AirMedia Broadcast
