The Ministry of Information and Broadcasting (MIB) is set to launch digital FM radio in 13 major cities in India, aiming to modernize the radio industry and optimize spectrum use. MIB Secretary Sanjay Jaju assured that this shift would not harm revenue for private radio operators. In response to industry challenges, the base rates for advertisements on private FM radio have been increased by 40%.
The government is also working on a digital radio broadcast policy for private broadcasters in collaboration with the Telecom Regulatory Authority of India (TRAI). The Union Cabinet has recently approved FM radio spectrum auctions in 254 towns and semi-urban areas to expand private FM channels across the country.
The transition to digital radio will bring new opportunities, offering multiple channels on the existing spectrum. However, it requires upgrades in transmission infrastructure, and the ministry is committed to supporting operators with open standards and avoiding proprietary technology. Operators will also have the option of “simulcasting” both analog and digital broadcasts.
At the “Future of Digital Radio Broadcasting in India” event, industry leaders discussed challenges, including high infrastructure costs, outdated licensing policies, and music royalty uncertainties. Concerns over ad revenue in the digital radio space, where platforms like Spotify rely on subscriptions, were also highlighted. The event also showcased HD radio technology, offering superior audio quality and multicasting capabilities, as part of the digital radio revolution.
