PivotRoots, a Havas company, has been appointed as the digital agency for Bindu, the popular jeera-based fizzy drink brand. The agency will focus on driving brand awareness, expanding market reach, and reinforcing Bindu’s position as the ‘OG’ jeera fizz brand.
Key Focus Areas of the Partnership
- Strengthening Digital Presence: PivotRoots will develop engaging digital assets to enhance Bindu’s brand visibility across online platforms.
- Market Expansion: The strategy will include innovative campaigns to reach new consumer segments and reinforce brand loyalty.
- Establishing Bindu as the Category Leader: By leveraging data-driven insights and creative storytelling, the agency aims to position Bindu as the go-to jeera fizz drink in the market.
With this collaboration, Bindu is set to accelerate its digital-first approach, capturing the attention of modern consumers while staying true to its heritage and authenticity.
