Mumbai, March 21, 2025 – Star India has reported an impressive 40% year-on-year growth in advertising revenue for the fiscal year 2024. The surge is primarily attributed to the broadcaster’s coverage of two ICC cricket tournaments in 2024, compared to just one in the previous year.
Industry analysts suggest that the inclusion of two major cricketing events significantly amplified Star India’s viewer engagement, driving advertisers to invest heavily in premium ad slots. The broadcaster’s strategic partnerships and digital expansion also played a key role in this growth.
“The increase in marquee sporting events has not only boosted our advertising revenue but also strengthened our position as the leading sports broadcaster in India,” a Star India spokesperson stated.
With the digital streaming landscape evolving rapidly, Star India’s success underscores the enduring power of live sports content in driving advertising revenue. The company is expected to maintain this momentum as it gears up for more high-profile sporting events in the coming years.
Stay tuned for more updates on the Indian media landscape-AirMedia Broadcast
