In a significant shift in television viewership trends, the share of Hindi-language content has fallen below 50% in 2024, according to the latest findings of a Media & Entertainment (M&E) industry report. However, despite this decline, Hindi continues to be the most widely watched language on television, commanding a substantial 44% share of the total viewership across India.
The report highlights a growing diversification in audience preferences, with regional languages gaining traction across various demographics. The rise of digital streaming platforms, increased regional content production, and evolving viewer habits have contributed to the redistribution of TV viewership.
While Hindi remains the dominant language, the increasing consumption of content in languages such as Tamil, Telugu, Bengali, and Marathi underscores the evolving dynamics of India’s television landscape. Industry experts believe that the shift signifies a more inclusive and diversified content ecosystem, catering to the linguistic and cultural diversity of the nation.
With changing consumer behavior and the continuous expansion of regional broadcasting networks, the television industry is poised for further transformation in the coming years.-AirMedia Broadcast
